IF
MANAGEMENT

Our mission is straightforward.

We strive to make a meaningful impact on behalf of our clients through relentless innovation, strategy and personal service.

OUR PEOPLE / OUR APPROACH

The People Behind
IF Management.

Our team brings together decades of experience, industry relationships, and a shared commitment to delivering exceptional representation and personal service.

MEET OUR TEAM ↗

Small enough to listen, big enough to be heard

IF Management was founded in 1996 and named in homage to the Rudyard Kipling poem "IF." Our mission is to be dream facilitators for a select group of upwardly mobile clients and to provide the best in class high-end boutique client service. IF Management operates with the distinct principles of a small shop, with the reach of a big agency. We are grounded in decades of experience, unparalleled relationships, premier clients and unmatched insights. We seek individuals with high character, motivation and the drive to be better through personal growth and development, much of which is provided by our team. From traditional journalism to digital media, as the world around us continues to evolve, so do we. We work harder than anyone in the business to convert our clients' drive into sustainable success. 

REPRESENTING TODAY’S TOP MEDIA PERSONALITIES BOTH ONLINE & ON-AIR

FROM OUR CLIENTS

  • “Since 2022, IF Management has become a vital part of the Hulett Brothers. Their exceptional service, industry connections, and support have opened doors and helped us navigate countless opportunities. We’re incredibly grateful for the entire IF team!”

    - THE HULETT BROTHERS, @hulett_brothers

  • “Steve and Carol have represented me since 2007, guiding my career through important transitions with dedication, intelligence, and genuine care. They listen, advise, and support me while always helping me stay true to my goals. I’m grateful to call them both agents and friends.”

    - CLARISSA WARD, CNN CHIEF INTERNATIONAL CORRESPONDENT

  • “Since 2013, IF Management has helped me navigate the world of TV news, from a small market to a national news network. Their industry connections, career guidance, and constant support have been invaluable throughout my journey.”

    - CHRIS STEWART, LAW & CRIME NETWORK HOST

  • “Carol and Steve are simply amazing. They believed in me from the beginning, helped me move into larger markets and eventually to NBC, and never stopped supporting my goals. They truly care about their clients and their success.”

    - DR. JOHN TORRES, NBC MEDICAL CORRESPONDENT

  • “Carol is amazing - she’s smart, she’s worked unbelievably hard on behalf of me and she's easy to talk to. Great combination!”

    - NICHOLE BERLIE, NEWSNATION ANCHOR/HOST AND CORRESPONDENT