News and Entertainment
IF represents some of the most respected U.S. broadcasters and international journalists on television, as well as Senior Level Executive Talent.
IF’s news clients span the industry, from the network/national cable level to syndication to the top local markets. This includes anchors, reporters, correspondents, business analysts, weathercasters, hosts and experts in various niches. IF also works with production companies and programming divisions at cable networks to provide an expansive range of opportunities for its clients, and has negotiated several high level executive producer contracts at networks such as CBS and NBC News.
With the news cycle now measured in seconds and minutes, it’s imperative for broadcasters to be well-rounded. IF works with its clients to refine their skill sets and help them become as versatile as possible. The goal is for them to be prepared for any situation that arises: a strong on-air delivery, writing a piece on deadline, editing a video with hardly any lead time, or even shooting a breaking news story.
Tanya RiveroWall Street Journal
IF Client Since 2012
“It’s a great feeling to know the smartest, hardest working agents in the business have my back. A team renowned for its refreshing honesty and integrity, which goes a long way in a business where those qualities are often in short supply. And as an added bonus: they actually care about the whole person, not just the client.”
Jeff BerardelliCBS West Palm Beach
IF Client Since 1999
“When I first began searching for representation, I was looking for several key attributes. I wanted a company that honestly cared about their clients’ success and well being. I wanted a company that could think “out of the box” to help place me in a job that best matched my career goals. I wanted a company that would be with me every step of the way in my career, as my business partner, guiding me to make the best decisions for “our” future. And most importantly, I wanted a company that I could trust enough to manage my career, which I have worked so hard to build. When I discovered IF Management, I knew I had found what I was looking for. To this day they have lived up to all my expectations. I am proud to recommend them to anyone who’s looking for a representative that’s not afraid to go the extra mile!”
Lolita LopezNBC Los Angeles
IF Client Since 1999
“I was a bit apprehensive about hiring an agent. I made dozens of calls and talked with many people but I never felt comfortable, except in my conversations with Steve Herz and everyone at IF. They knew me as a professional and treated me as a friend. That’s what sold me. The group at IF is good—there is just no other way to put it. In less than three months from signing with IF, I moved from the CBS affiliate in South Texas to New York, becoming a reporter for Court TV. Everyone made sure that the decision was mine and I felt secure about it. But most important, they are always around when I need them. They are willing to talk about work or just hang out. It’s gratifying to find people you can trust.”
Omar VillafrancaCBS News
IF Client Since 2013
“Jeff Feldman and the team at IF Management have helped me grow professionally. Jeff meticulously worked with me to sharpen my reporting, writing and presentation. They were honest in telling me what I was doing well, and what needed to improve.
Jeff and the IF Management team know network executives and know what hiring managers are looking for when interviewing talent. Without a doubt, the team at IF Management helped me land my current job with CBS News.”
Lisa HernandezCBS Houston
IF Client Since 2009
“I have to say, signing with an agency was never really something I wanted to do. I mean, I’ve heard my fair share of stories involving agents who sign you — ignore you — bully you into considering jobs you DON’T want.
But then I met Carol Perry.
Believe me when I tell you she’s someone you can trust. And she’s going to work her absolute hardest for you. One-thousand percent.
The great thing about Carol, and about IF as a whole, is that they actually treat you like you matter. You’re family to them. I have pushed Carol to go after markets that two weeks later I’m no longer interested in. And she does it. No questions asked. They’re really an amazing team and they believe in everyone they sign.
Another thing I love about them is that it’s not about ego. I was once up for correspondent work with NBC and CBS — but Carol didn’t even flinch when I balked at it. Her bottom line was MY happiness. Period. You don’t want to jet set all over the place as a national correspondent? She won’t judge you for it. I was looking for local, full-time anchor work and she got me offers in five of the top ten markets. Without Carol and her impressive contacts, I’d still be sending out my reel hoping for phone calls.
No matter where this crazy business takes me, I sleep better knowing Carol has my back.”
Todd PiroNBC Connecticut
IF Client Since 2011
“Carol and her team at IF truly allow you to do what you want to do, with the guidance that allows you to make the right decision for yourself. She advises you on the markets and stations where you should be looking while providing necessary insight into the business to arm you for what’s to follow. Carol and her team restore your confidence in yourself during tough times in the negotiation process and fight for you when fighting is necessary, but in a way that maintains your reputation… and theirs. I can also reach Carol when I need to reach her, a far cry from horror stories I have heard about other agents who are tough to pin down. It’s comforting to know that Carol has my back.”