October 6th, 2016
She is making waves as MLB's first female analystRead More >
September 8th, 2016
They discuss improving performance, feedback, and much more.Read More >
September 7th, 2016
Sr VP Gideon Cohen discusses with Sports Business Journal's Liz MullenRead More >
August 11th, 2016
Two of baseball's rising broadcast stars!Read More >
The digital and media worlds are continuously evolving, so you’d better have representation with an eye towards the future.
For nearly two decades, IF has been providing its clients – who are now today’s top broadcasters, journalists, and sports and media personalities – with expert advice, constructive feedback, and thoughtful, smart career management. All while prioritizing and maintaining integrity and honesty, and earning recognition as industry thought leaders.
Charting a road map to your destination starts with careful and diligent planning; combine that with relationships, influence, and hard work… the IF formula.
“Steve Herz and I met thru a neighbor of mine in 1994 when I was working exclusively in Canada; at first we struck up a friendship, which eventually led to a business relationship. I have been an IF client for almost 20 years, and consider myself very lucky to have been with them for that long. The people at IF are hard-working, conscientious and represent me in a way in which I am extremely comfortable. I want an advocate, but I don’t want an unnecessarily contentious relationship with my employer, and I never have to worry about that with IF. They are always looking out for me and my best interests. Whether it’s something relating to my contract, my work responsibilities, or anything else, be it professional, or personal, I know that the people at IF have my back.”
“People often come to me asking for advice about finding an agent. I always urge them to meet Steve and Carol. They have represented me since 2007, guiding my career through some important and difficult transitions. They are tenacious and dedicated and smart and persistent. More importantly though, they listen- to what motivates me, what my strengths are, what my goals are- and they have supported me endlessly in trying to forge a path that feels true to who I am. They explain and advise but they don’t bully or force. I don’t know any other agents out there who devote as much time and as much thought to their clients and their work as Steve and Carol. They just get it. Oh, and they’re smart and cool as well and I consider them to be friends, which makes working together all the more fun.”
“It’s hard to put into words the admiration and appreciation I have for the IF Management family. I do not look at them as my agent but my friend. They genuinely care about me as a friend first and a client second. In transitioning to a career in broadcasting I wanted someone that was in it with me and they didn’t disappoint. They are much more than my representative; they are my partners in helping me fulfill my potential as an analyst, in a similar manner in which I tried to help my players reach their potential. I would recommend them to anyone that wants a team that cares about both them and their careers.”
“IF Management has been one of the best business decisions I have ever made. As an athlete, I have always looked for honest feedback to improve my game. Now in TV, Josh Santry and IF Management have gone above and beyond that, allowing me to grow within the industry and challenge myself to do things few have done. There is also a genuine understanding of the balance and the importance of everything I do, not just work. I am so grateful for Josh and a company that has a ton of knowledge about the industry and works hard to make me not only better, but happy with everything I am a part of.”
“I’m sure you’ve heard the talent agent horror stories from your colleagues and friends. They’ve signed with some huge agency that doesn’t really know their talent. The agent never responds to phone calls. When the agent does return the call, the conversation is awkward because there’s no genuine interest — no relationship. Maybe you’ve experienced it.
Well, the team at IF Management is not the typical, distant and cold agency. Steve, Jeff and the folks at IF Management are partners in my career. We create goals, analyze opportunities and approach challenges — together. I don’t have to hound the team to be more aggressive on my behalf, nor am I ever pressured to take a job based solely on the salary. I could not ask for a better partnership. That started long before I joined CNN. The support and advocacy began when we chose to work with one another when I was a reporter in Jacksonville, FL in 2008. Choosing the team at IF Management as partners in my career is easily one of the best professional choices I’ve made.”
“Everybody in this business has heard those nightmare stories about managers. You know, the one’s where they promise you NYC and deliver Buffalo. You sign with them and you end up finding your own job and still have to pay through the nose. As a young sports anchor I was expecting Jerry Maguire or Arliss, when I initially met Steve Herz. What I found was a guy who not only knows the television business, but knows the “people business” as well. He didn’t spend a round of golf (our first meeting) promising me dreams of grandeur. Steve didn’t break out a client list and say this is what we can do for you. Right after his first duck hook into the woods, he wanted to know the who’s, what, when, and where’s about me. A few weeks later I signed up and the rest—now fifteen years later—is history. They have a great feel for the game, and have devised a game plan that has worked for me. They have supported me both professionally and personally -half the company was even at my wedding. These guys are the complete package as managers and as people.”