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The Importance of Investing in Yourself

- May 30, 2013 |

This week’s post is about taking a step back, and improving yourself from the inside out.


Carol Perry, Senior VP of News Broadcasting and General Council:

The Importance of Investing in Yourself

We all have busy lives – whether it’s meeting deadlines, servicing clients, or raising children, the list goes on. And we have to budget and prioritize our time and resources. While it’s obviously important to spend the majority of your time and resources at work and on the basic necessities, you can never go wrong with ‘investing’ some time in yourself. Doing so can expand your growth and success. You can invest in yourself in a number of ways, but the most beneficial, in my opinion, are: health, image, networking, and knowledge.



Your health is the most important thing to invest in. It determines how effective you are. It determines your ability to focus and how you treat others. Devoting time and resources to healthy foods, sleep and exercise is by far the best investment you can make in yourself. Simply put, when you’re healthy and rested, you are bound to be more productive and successful.


Make sure your online presence represents who you are. Try to strike a balance between personal and professional contacts and make sure your friends maintain the same standards of professionalism that you do; Otherwise, it’s time to make new friends. It’s also important to be mindful of what you say and share online as it reflects on your image in real life. A good rule of thumb we use for advising our clients is: “If you wouldn’t say it on the air, don’t say it on social media.”

Also make sure your physical appearance reflects your image, which ties back into investing in your health. Try to shed the extra pounds, if any, and dress appropriately, so that you portray a good image, on-air and off.

Networking :

Being social by talking to just about anyone is an investment because it improves your communication skills and extroversion while building relationships. Plus, it’s fun. Being social online is a fabulous way to build a network, but putting in some real time, at your kid’s school events or even a fitness class, for example, can build friendships as well. You never know where those relationships can lead.


Read as much news as you can. Read about everything that interests you and some things that don’t – business, politics, health, travel, entertainment, etc. The more you know, the better you are able to relate to more people (which can, in turn, expand your network.) Plus, exposing your brain to new ideas can help you generate some more of your own.

This all may seem obvious to most people, but in practice, it’s easy to forget or put-off investing time in yourself. But if you make the effort to trade some of your time, money and energy for better health, image, networking, and knowledge, your work life and personal life will get exponentially better. And remember, if you don’t invest in yourself, who will?